Future of Retail & E-commerce

Detecting data blind spots: the key to enabling a quality customer experience that generates loyalty

Feb 8, 2022 | 10:00 AM CET - 10:10 AM CET

Description

With customer experience a key component of brand loyalty, companies are riding the waves of digital transformation to make the most of data to support their customer experience strategies. This extends to another world of available information, however, companies must act to eliminate silos and create effective communication channels - or risk missing critical information about their customers and operations. In this session, we'll look at how to: - How to make the most of increasingly comprehensive information from an ever-growing data pool spanning the entire organization - What are the blind spots that hinder an effective CX strategy and the creation of a truly holistic view of customers and anticipate their needs.

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