Future of Retail & E-commerce

How to make your Wi-Fi network the powerful foundation of the customer experience? Detailed return of the GBH case

Feb 15, 2022 | 9:30 AM CET - 10:00 AM CET

Masterclass 2022

Description

From marketing to sales teams, business departments are constantly innovating and stimulating the transformation of retailers. Click & collect logic, geo-guidance of customers to products on the shelf, contextual advertising according to their position in the store, automation, all this contributes to the overall performance of points of sale. However, their visions depend on IT infrastructures that can limit their creativity when they are not sufficiently adapted or scalable. Although it's not their primary function, it's critical for these business units to know how to define their IT needs. With Juniper Networks, GBH details the network transformation roadmap for its 500 retail outlets. A roadmap where the silo between business and IT no longer holds back retail performance.

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