Future of Retail & E-commerce

How FNAC Darty has adapted to changing consumer behaviour

Feb 15, 2022 | 11:00 AM CET - 11:30 AM CET

Masterclass 2022

Description

With the confinements and development of hybrid work, the boundary between private and professional life has become even more blurred. Internet users' habits have also evolved with the explosion of ecommerce but also with the constant alternation between professional activities and online shopping activities throughout the day. During our Master Class, Microsoft Advertising and FNAC Darty will discuss the new consumption habits linked to this meeting between private and professional life and how brands must adapt their online marketing strategies and campaigns.

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