Future of Retail & E-commerce

Deploying a CDP: 12 weeks to add value to your customer data. The case of Anheuser-Busch InBev (AB InBev)

Feb 15, 2022 | 10:00 AM CET - 10:30 AM CET

Description

Creating a unique and relevant experience for your customers is more difficult than ever. The sheer volume of data and the multiple MarTech solutions at your disposal can sometimes have the opposite effect of what you want: creating silos, fragmenting customer knowledge... The biggest challenge lies in the exploitation and use of this data. Make sure you know your customers well in order to offer them that incredible personalized experience that will keep them loyal. A Customer Data Platform can serve as an interface between different technologies and data silos, creating a complete view of your customers. And that's in just 12 weeks. Let's talk about the real-life case of AB InBev, a major consumer goods company, which deployed Treasure Data's CDP and achieved initial results in just 51 days.

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