Future of Retail & E-commerce 2022

Performance Max, the new asset of Google Ads to combine efficiency and profitability

Feb 15, 2022 | 9:30 AM CET - 10:00 AM CET


Reach the maximum number of customers, while controlling ROI. The challenge seems simple, but with the multiplication of channels and contact points, it has become a real headache for retailers. Google's new Performance Max campaigns provide a concrete answer: drive all of Google's inventory in a single campaign, according to a chosen objective. This is a great way to unearth previously untapped opportunities. But how does it work? What are the first results since their launch a few months ago? Our expert Audrey Tidas, Retail Performance Specialist, Google France, explains.

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