Future of Retail & E-commerce 2022

Personalization beyond customer data: how to deliver a memorable experience

Feb 8, 2022 | 10:40 AM CET - 10:50 AM CET


It has become increasingly common to see our names in an email, or our favorite products highlighted. Yet, having this information does not guarantee delivering a good personalized experience. 96% of companies think they are doing a good job of personalizing digital experiences, but 40% of Internet users don't see value in the personalized offers they receive. So how do you go about creating an experience that matters and makes a difference? Learn how to harness the power of personalization beyond customer data.

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