Future of Retail & E-commerce

Auchan Retail - Loyalty and promotions as a driver for customer experience

Feb 15, 2022 | 10:00 AM CET - 10:30 AM CET


In a sector as competitive as retail, offering a differentiating and consistent customer experience across all touch points, regardless of store format or brand, is a must. Auchan's objective with the Diamant Client project is to standardize the loyalty and promotions management system, and thanks to a Core Model approach, to allow all countries to benefit from the same platform, with the same functional and performance level. A look back at a strategic project that meets the company's ambitions.

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