Future of Retail & E-commerce 2022

New generation of Google Ads: The profitable bet of Petit Bateau

Feb 8, 2022 | 11:05 AM CET - 11:20 AM CET


Reaching the largest number of customers, wherever they are, while being profitable - this is the challenge of the new generation of Google Ads, which promises to combine the power of machine learning with the performance requirements of advertisers. Petit Bateau and Havas Market were the first in Europe to test this device: discover their feedback.

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