Future of Retail & E-commerce 2022

How Personal Shopping has become a pillar of omnichannel at Printemps

Feb 8, 2022 | 11:20 AM CET - 11:30 AM CET


Discover how Printemps has successfully met the challenge of preserving its DNA while responding to new consumer habits. In spite of the crisis of the covid and the explosion of e-commerce, Printemps has been able to transform itself and digitalize its historical service of Personal Shopping to be closer to its customers. With livestreaming, chat, and social networks, Printemps has been able to offer a unique and differentiating e-commerce experience, thanks to the humanization of customer support.

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