Future of Retail & E-commerce

Voice of consumer, predictive approaches, how to build a differentiating brand promise thanks to data science?

Feb 9, 2022 | 3:25 PM CET - 3:35 PM CET

Description

Customer experience remains a priority for brands; data science and AI allow more than ever to improve brand efficiency, and to focus efforts on the most strategic areas. Ekimetrics illustrates, through examples from various sectors, how to intelligently increase its customer knowledge to boost its loyalty strategy thanks to data science approaches: better manage marketing pressure, accurately predict consumer behavior, integrate sentiment analysis and the voice of the consumer to build a differentiating brand promise .... Come and get inspired!

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