Future of Retail & E-commerce 2022

The challenge of data acculturation at Decathlon United

Feb 9, 2022 | 3:15 PM CET - 3:35 PM CET


Decathlon Technology's strategy of targeted support to transform the Group's businesses and create new ones thanks to data, in order to become a Data Centric Company, the leader in data for sports and well-being. Decathlon Technology is the Tech & Digitale branch in charge of Decathlon's digital transformation.

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