Data and AI For Marketing

Intelligence & Data : managing digital media for impact with the testimony of Danone

25 juin 16:00 - 16:25

Présentée par

BB
Brahim Bouhadja
Datorama Salesforce
Account Executive
CT
Clémentine Tillliard
Salesforce Datorama
Regional Sales Director
DT
Doga Tunal
Danone
Global Digital Media Performance &...

Description

How Danone leveraged Salesforce Datorama intelligence marketing solution to create a Global digital cockpit and activated this marketing intelligence solution across all their data. As a testimonial of better guidance in crisis times : Danone Global Digital Media Performance & Partnership will detail their specific usage during COVID when agility and real-time action were required.
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